Case study
- Strategy
- AI Automation
- Whitelabel
Bowabaand White Bridge
How a conversational commerce agency scaled chatbot and automation delivery
12-month retainer
+
automation workflows delivered
+
chatbot flows built
+
hours of manual work saved
%
faster lead-response time
%
less manual conversation handling
+
client implementations supported
Snapshot
- Partner
- Bowaba, a conversational commerce and digital marketing agency
- Based in
- Kuwait, serving clients across the GCC
- Services used
- WhatsApp chatbots, conversation flow design, lead qualification and routing, follow-ups, WhatsApp CRM workflows, integrations, reporting
- Partnership
- 12 months. Began with a single WhatsApp automation pilot and became an ongoing delivery retainer
The Partner
Bowaba works with the WhatsApp Business API, CRM, chatbots, funnels, conversational ads, SEO and paid ads. It has handled more than 2 million leads and 730,000 e-commerce transactions.
The Problem
Demand was sitting on the automation team, and the flows were complex.
- 01
More capacity was needed.
- 02
Complex projects still needed room for implementation, testing and optimisation.
The Partnership
A WhatsApp automation pilot became a 12-month white-label retainer.
What We Delivered
- 01
WhatsApp chatbot automation
Chatbot builds on WhatsApp.
- 02
Conversational flow design
Flows for qualification and follow-up.
- 03
Lead qualification and routing
Sorting and routing new leads.
- 04
Automated follow-ups
Follow-up messages without manual handling.
- 05
WhatsApp CRM workflows
CRM workflows tied to WhatsApp.
- 06
CRM and system integrations
Connections into the client’s systems.
- 07
Automated reporting
Reporting on conversations and leads.
How We Worked Together
A fixed routine covered tasks, testing and reporting.
Team
Dedicated automation team
Daily contact
Slack
Workflow
Shared project workspace
Environment
WATI and WhatsApp
Quality control
Staging and pre-launch testing, plus conversation-flow QA
Reporting
Weekly implementation reporting
Reviews
Bi-weekly optimisation
The Outcome
Over the retainer, White Bridge delivered 60+ workflows, built 45+ chatbot flows, and saved 900+ hours.
- 70% faster lead-response time.
- 30% less manual conversation handling.
- 15+ implementations supported.
Faster response and less manual handling left the team for conversations that need a person.
Over 12 months, White Bridge delivered 60+ workflows and 45+ flows, and lead-response time fell 70%.
