Case study
- Strategy
- Acquisition
- Law Firm
Melbourne, VIC Law Firmand White Bridge
How a Melbourne law firm turned enquiries into signed matters
14 months
Client name withheld. Demo figures, not verified results.
+%
monthly enquiries
+%
qualified leads
+%
consultation bookings
+%
signed matters a month
%
lower cost per qualified lead
%
faster lead response
Snapshot
- Client
- A Melbourne, Victoria law firm (name withheld)
- Practice areas
- Conveyancing and property, commercial law and disputes, wills and estates
- Area served
- Metropolitan and regional Victoria
- Services used
- Google Ads, local SEO and suburb pages, landing pages, lead tracking, automated intake, CRM routing, follow-up and booking
- Timeline
- 14 months
The Firm
The firm covers conveyancing and property, commercial work and disputes, and wills and estates. It offers fixed-fee conveyancing and a free contract review for buyers, sellers and businesses across metropolitan and regional Victoria. Local pages cover dozens of suburbs, and the firm has a strong Google review rating.
The Challenge
Enquiries existed, but acquisition and intake were not one system. The goal was more qualified property enquiries, with fewer wasted leads and less manual follow-up.
- 01
Leads were wasted when they were never a fit.
- 02
Manual follow-up took time from the legal team.
- 03
The first response averaged 3 hours 18 minutes.
Our Strategy
The work started small. A Google Ads and conversion pilot for residential conveyancing proved the structure. Local SEO, suburb pages, automated qualification, CRM routing and follow-up came next.
What We Did
- 01
Google Ads
Search for high-intent property and conveyancing queries.
- 02
Local SEO and suburb landing pages
Pages for the suburbs the firm serves.
- 03
Landing pages
Conversion-focused property pages.
- 04
Tracking
Lead tracking and attribution.
- 05
Intake and routing
Automated qualification and CRM routing.
- 06
Follow-up and booking
Automated SMS and email, plus consultation and call booking.
- 07
Optimisation
Ongoing campaign optimisation and reporting.
How We Worked
Team
A White Bridge growth team: paid media, local SEO, automation and conversion specialists, with a dedicated account lead
Enquiry path
Google Search, then a landing page, then a form or call, then automated qualification, CRM, instant follow-up, consultation and a signed matter
In practice
A new enquiry is captured, sorted by matter type, routed, followed up at once and moved toward a consultation, while the firm's team focuses on the legal work.
The Results
Over 14 months, compared with the start of the engagement. Results vary by matter and market.
- Monthly enquiries rose from 78 to 146 (+87%).
- Qualified leads rose from 42 to 96 (+129%).
- Consultation bookings rose from 24 to 61 (+154%).
- Signed matters per month rose from 11 to 27 (+145%).
- Cost per qualified lead fell from A$74 to A$48 (35% lower).
- Lead response time fell from 3 hours 18 minutes to 8 minutes (96% faster).
- The enquiry-to-consultation rate rose from 31% to 42% (+11 points).
The firm now signs 27 matters a month instead of 11, at 35% less per qualified lead.
