Case study
- Strategy
- Acquisition
- Law Firm
New York Personal Injury Firmand White Bridge
How a New York injury firm built a steadier flow of construction accident cases
16 months
Client name withheld. Demo figures, not verified results.
+%
monthly enquiries
+%
qualified leads
+%
lawyer consultations
+%
signed cases a month
%
lower cost per signed case
mo
time frame
Snapshot
- Client
- A New York personal injury firm (name withheld)
- Focus
- Construction accident claims
- Services used
- Google Ads, construction accident landing pages, local SEO, tracking, qualification, CRM routing, follow-up and booking
- Timeline
- 16 months
The Firm
The firm has a long history in injury litigation and substantial construction-accident experience in the New York City area. Consultations are free, intake runs around the clock, and there is no fee unless the firm wins. Matters include falls, scaffold incidents, falling objects and machinery.
The Challenge
The firm had authority, but no predictable digital channel for viable construction cases. The goal was viable cases through intake quickly, not just more enquiries.
- 01
A predictable flow of viable construction accident cases was needed.
- 02
Intake had to be fast without adding manual workload.
Our Strategy
A Google Search pilot ran only for construction accident enquiries. The work then added local SEO, landing-page optimisation, call and form tracking, automated qualification, CRM routing, follow-up, consultation booking and retargeting.
What We Did
- 01
Google Ads
High-intent construction accident search, plus retargeting.
- 02
Landing pages
Construction accident pages with conversion-rate optimisation.
- 03
Local SEO
Pages for construction accident searches.
- 04
Tracking
Call tracking, plus form and conversion tracking.
- 05
Qualification and routing
Automated accident and case qualification with CRM routing.
- 06
Follow-up and booking
Automated SMS and email, plus free consultation booking.
- 07
Optimisation
Ongoing campaign optimisation with weekly reporting.
How We Worked
Team
Paid media, local SEO, conversion, automation and CRM specialists, plus an account lead
Intake path
Google Search, then a landing page, then a call or form, then accident and case qualification, CRM, instant follow-up, a free consultation and a signed case
In practice
The system captured basic accident and case details before routing the enquiry to the firm's intake team.
Tools and rhythm
Google Ads, CRM, call tracking, SMS and email automation, Slack and a shared workspace, with weekly reports and monthly strategy reviews
The Results
Over 16 months, compared with the start of the engagement. Attorney advertising. Prior results do not guarantee a similar outcome.
- Monthly enquiries rose from 86 to 158 (+84%).
- Qualified leads rose from 39 to 91 (+133%).
- Lawyer consultations rose from 24 to 56 (+133%).
- Signed cases per month rose from 10 to 25 (+150%).
- Cost per signed case fell from $437 to $244 (44% lower).
The firm now signs 25 cases a month instead of 10, at a 44% lower cost per signed case.
