Case study
- Strategy
- Paid Media
- Whitelabel
FCR Mediaand White Bridge
How a Belgian digital marketing company scaled paid media delivery without expanding its internal team
18-month retainer
Published with FCR Media's approval.
+
campaigns supported
M+
media spend managed
%
lower CPA
%
faster campaign turnaround
%
more delivery capacity
client accounts retained
Snapshot
- Partner
- FCR Media, a digital marketing company for SMEs in Belgium
- Based in
- Antwerp, with regional teams across Flanders
- Services used
- Google Ads (SEA), Meta Ads, campaign setup and management, optimisation, conversion tracking and QA, reporting
- Partnership
- 18 months. Began with a pilot campaign and became an ongoing monthly retainer
The Partner
FCR Media works with Belgian SMEs on websites, webshops, SEO, search and social, video, reputation, and monthly reporting.
The Problem
The company needed to scale paid media without expanding its internal team.
- 01
No permanent headcount was added.
- 02
Execution still had to grow across creation, optimisation and reporting.
The Partnership
One pilot campaign became an 18-month retainer for white-label paid media.
What We Delivered
- 01
Google Ads (SEA)
- 02
Meta Ads
- 03
Campaign setup and management
- 04
Campaign optimisation
- 05
Conversion tracking and QA
- 06
Performance reporting
- 07
White-label paid media delivery
How We Worked Together
Team
Dedicated delivery team and an account lead
Daily contact
Slack
Workflow
Shared project-management system
Quality control
Pre-launch QA on every campaign
Monitoring
Continuous monitoring and optimisation
Reporting
Monthly performance reporting
The Outcome
Over the retainer, White Bridge supported 300+ campaigns and more than 2M in media spend.
- 27% lower CPA.
- 35% faster turnaround.
- 40% more capacity without permanent hires.
- 7 accounts retained through expanded delivery support.
White Bridge gave us the specialist delivery capacity to scale campaigns faster without increasing the pressure on our internal team.
FCR Media did not need a bigger team. Over 18 months, White Bridge supported 300+ campaigns, CPA fell 27%, and seven accounts were retained.
