Case study
- Strategy
- Paid Media
- Whitelabel
Idle Inc.and White Bridge
How a programmatic consultancy took on more clients without hiring more people
2+ year retainer
Published with Idle Inc.'s approval.
+
campaigns managed
$M+
media spend managed
%
lower CPA
%
faster campaign turnaround
%
more delivery capacity
extra client accounts retained
Snapshot
- Partner
- Idle Inc., a programmatic advertising consultancy
- Serves
- Brands, agencies and publishers
- Services used
- Campaign execution, optimisation, audience management, tracking, reporting, media operations and QA
- Partnership
- 2+ years. Began as a trial project and became an ongoing white-label retainer
- Onboarding
- 24 hours for new campaign work
The Partner
Idle Inc. is a programmatic consultancy covering planning and buying, tags, audits and training.
The Problem
The consultancy ran out of room to take on more programmatic work.
- 01
Limited in-house programmatic capacity.
- 02
No way to grow volume without headcount.
- 03
Tighter turnaround was required.
- 04
Specialist skills were hard to keep.
- 05
Workload was rising across execution, optimisation and reporting.
The Partnership
A small trial became a two-year white-label retainer. White Bridge works as part of Idle Inc.’s delivery team, under their name.
What We Delivered
- 01
Programmatic campaign execution
- 02
Campaign optimisation
- 03
Audience and targeting management
- 04
Tracking and tag implementation
- 05
Performance reporting
- 06
Media operations and QA
- 07
Senior programmatic specialist support
How We Worked Together
Team
Dedicated team, one point of contact
Daily contact
Slack
Workflow
Project management platform
Quality control
Two-step QA
Monitoring
Pacing, delivery and performance
Reporting
Weekly reports plus regular optimisation reviews
The Outcome
Over the retainer, White Bridge managed 200+ campaigns and more than $2.5M in media spend.
- 28% lower CPA.
- 35% faster turnaround.
- 40% more capacity.
- 3 extra accounts retained.
- A lighter operational load for the internal team.
White Bridge gave us the delivery capacity to take on more client work without adding another layer of internal overhead.
Idle Inc. did not need a bigger payroll. Three more accounts were retained, CPA fell 28%, and delivery capacity rose 40%.
