Case study
- Strategy
- Paid Media
- Whitelabel
Prodesignand White Bridge
How a Dubai creative agency added paid media capacity without expanding its core team
12-month retainer
+
campaigns supported
$M+
media spend managed
%
lower CPA
%
faster campaign turnaround
%
more delivery capacity
client accounts retained
Snapshot
- Partner
- Prodesign, an advertising, branding and new media agency
- Based in
- Dubai, United Arab Emirates
- Services used
- Paid media management, campaign strategy and setup, Google Ads and Meta Ads, optimisation, conversion tracking and QA, reporting
- Partnership
- 12 months. Began with a single campaign pilot and became an ongoing monthly retainer
The Partner
Prodesign works from research through identity, media planning, promotions, social and web. Its work includes a UN MDG report and an Emirates satellite brand. The agency promises to balance efficiency and creativity without missing a deadline.
The Problem
Creative strength was already there. Media execution was under pressure.
- 01
Extra capacity was needed as campaign and digital work grew.
- 02
Media execution had to stay fast and reliable without expanding the core team.
The Partnership
A single campaign pilot became a 12-month monthly retainer for white-label media support.
What We Delivered
- 01
Paid media management
Ongoing management of paid campaigns.
- 02
Campaign strategy and setup
Planning and build for new campaigns.
- 03
Google Ads and Meta Ads
Delivery on both platforms.
- 04
Campaign optimisation
Ongoing optimisation after launch.
- 05
Conversion tracking and QA
Tracking and pre-launch checks.
- 06
Performance reporting
Reporting on campaign results.
- 07
White-label media support
Delivery under Prodesign’s name.
How We Worked Together
A fixed routine covered briefs, QA and reporting.
Team
Dedicated media team and an account lead
Daily contact
Slack daily
Workflow
Shared workspace
Quality control
Pre-launch media QA
Optimisation
Ongoing
Reporting
Weekly campaign reporting
Reviews
Monthly performance review
The Outcome
Over the retainer, White Bridge supported 140+ campaigns and more than $1.2M in media spend.
- 26% lower CPA.
- 34% faster turnaround.
- 38% more capacity without expanding the core team.
- 5 accounts retained.
A lower CPA and five retained accounts came without expanding the core team.
Creative work stayed on time because media execution was handed off. Over 12 months, CPA fell 26% and five accounts were retained.
