Case study
- Strategy
- Paid Media
- Whitelabel
GRYTand White Bridge
How a revenue-share performance agency added delivery capacity without matching headcount
14-month retainer
Published with GRYT's approval.
+
campaigns supported
$M+
ad spend managed
%
lower CPA
%
faster campaign turnaround
%
more delivery capacity
additional client accounts supported
Snapshot
- Partner
- GRYT Marketing, a performance marketing agency that scales Shopify brands
- Model
- Revenue share, with no retainers
- Services used
- Paid social, Google Ads, testing and optimisation, conversion tracking and QA, reporting
- Partnership
- 14 months. Began with a single paid media pilot and became an ongoing delivery retainer
The Partner
GRYT Marketing scales Shopify brands on a revenue-share model, with no retainers.
The work follows four ideas: go after the highest leverage, understand the funnel and unit economics, watch lifetime value, and scale what works.
The Problem
Workload was growing, and speed mattered because income arrives only when client revenue rises. Hiring ahead adds fixed cost. Hiring behind slows results.
- 01
Scale without an equivalent increase in headcount.
- 02
Keep testing fast as volume grew.
The Partnership
A single paid media pilot became a 14-month delivery retainer for white-label performance support.
What We Delivered
- 01
Paid social
Paid social delivery for Shopify brand campaigns.
- 02
Google Ads
Search and shopping campaign support.
- 03
Testing and optimisation
Ongoing tests and performance optimisation.
- 04
Conversion tracking and QA
Tracking checks and campaign QA.
- 05
Performance reporting
Reporting on tests and results.
- 06
White-label support
Delivery under GRYT’s name.
How We Worked Together
A fixed routine covered briefs, QA and reporting.
Team
Dedicated performance team and an account lead
Daily contact
Slack daily
Workflow
Shared workspace
Quality control
Pre-launch QA
Optimisation
Continuous optimisation and testing
Reporting
Weekly
The Outcome
Over the retainer, White Bridge supported 180+ campaigns and more than $1.6M in ad spend.
- 32% lower CPA.
- 41% faster turnaround.
- 45% more capacity without matching headcount.
- 6 additional accounts supported.
A lower CPA and tests that went live sooner let GRYT take on more work without matching headcount.
White Bridge gave us the additional delivery capacity to move faster without compromising the level of performance optimisation our clients expect.
Slow testing has a real cost on a revenue-share model. White Bridge added capacity without matching headcount, CPA fell 32%, and six more accounts were supported.
