Case study
- Strategy
- Paid Media
- Whitelabel
Threemsand White Bridge
How a London NGO marketing agency added paid media capacity without growing its permanent team
3+ year retainer
Published with Threems' approval.
+
campaigns supported
$M+
media spend managed
%
lower CPA
%
faster campaign turnaround
%
more delivery capacity
client accounts supported, no extra hires
Snapshot
- Partner
- Threems, a digital marketing agency for NGOs, nonprofits and mission-driven businesses
- Based in
- London, with hubs in Hengelo and Istanbul
- Services used
- Paid media management, Google Ads and Meta Ads, campaign setup and optimisation, reporting, tracking and conversion QA
- Partnership
- 3+ years. Began with a single pilot campaign and became an ongoing monthly retainer
The Partner
Threems works on advocacy, branding, web, SEO and multi-channel campaigns for organisations in many countries.
The Problem
Demand was ahead of internal capacity.
- 01
Capacity had to keep pace with new client work.
- 02
Specialist paid media was needed without expanding the permanent team.
The Partnership
One pilot campaign became a three-year monthly retainer, delivered white-label.
What We Delivered
- 01
Paid media management
- 02
Google Ads and Meta Ads
- 03
Campaign setup and optimisation
- 04
Performance reporting
- 05
Tracking and conversion QA
- 06
White-label campaign support
How We Worked Together
Team
Dedicated delivery team, single account lead
Daily contact
Slack
Workflow
Shared project-management workspace
Quality control
Pre-launch QA on every campaign
Reporting
Weekly
Optimisation
Ongoing optimisation and performance reviews
The Outcome
Over the retainer, White Bridge supported 150+ campaigns and more than $1.8M in media spend.
- 31% lower CPA.
- 40% faster turnaround.
- 35% more capacity without permanent hires.
- 6 accounts supported with no additional in-house hires.
White Bridge gave our team the extra delivery capacity we needed without compromising the quality or speed our clients expect.
Over three years, White Bridge supported 150+ campaigns, CPA fell 31%, and six more accounts were supported without extra hires.
